Runway Girl: Online merchandising in an offline world: FlightPath3D talks shop

As customers’ expectations grow exponentially to include “always on” entertainment and information sources on board aircraft, some airlines lag in delivery. Bridging that gap with smart technology and digital sleight of hand, moving map specialist FlightPath3D is offering up a solution to meet passenger needs while using little or no real-time bandwidth during a flight.

FlightPath3D’s 2D and 3D moving map solutions for in-seat IFE have been delighting passengers in recent years. Now “geotainment” and merchandising are in the cards, with FlightPath3D president Duncan Jackson telling Runway Girl Network: “We want to start building out discrete functionality and integrate services [into the map], bent towards the passenger experience and the location.”