DESTINATION REELS
The Worlds Largest Video Bucket List
Watch the top 100 experiences trending in San Francisco or choose a playlist to see the most photogenic, family friendly, or must-see museums. After browsing the built-in lists, passengers may decide to build, organize, and map their own itinerary with the trip planning feature.
Trends Driving Destination Reels
Social media has defined the way we consume travel content
#travel on TikTok has 89 billion views
Instagram #travel 607 million posts
The travel experience must be personalized
Matching traveler interests to your destinations
Providing an immersive video experience to inspire where to fly and what to do
Promoting destinations improves passenger loyalty and drives demand for travel
Tell Your Destination Story
A movie is made up of 40-60 scenes that are 1-3 minutes long…Your destinations are made up of 50-100 POI reels that are 15 seconds long.
SOUTHWEST AIRLINES LAUNCHES DESTINATION REELS IN 118 DESTINATIONS
BITE-SIZED AND IMMERSIVE
INTEREST-BASED PLAYLISTS THAT MAKE SUGGESTIONS
PERSONAL PLAYLISTS
The Ultimate Guide – major attractions and points of interest
Instagrammable Hotspots – to capture the best photos
Family Friendly – for kid-friendly activities and locations
Urban Nature – to discover the greener, luscious locations within a city
SAVE AND SHARE ITINERARIES
“Save and preview your trip like a movie trailer.”
Trip Planning
After browsing the built-in lists, passengers may decide to build, organize, and map their own itinerary with the trip planning feature.
Easy To Share
Travelers can save and share their itineraries with all major social channels. The option to add or delete attractions based on changing interests is always there. The list is automatically saved.
Creating Value For Airlines
Improve passenger loyalty and drive demand with bite-sized destination content
Stay relevant with your inflight experience
Integrate advertising into the Destination Reels video feed
Share analytics with marketing and revenue planning of the most popular destinations and passenger interests
DATA SCIENCE
We’re using data science to rank attractions and help match user interests to destination experiences to promote more travel.
We’re excited about 3D Mapping, Artificial Intelligence (AI), and the latest Video on Demand technologies.
We’re committed to a unified trip planning experience where travelers can visualize flights and imagine themselves in a destination.
Go get a vibe for a place in 15 seconds!