APEX: Know Thy Pax: IFC and Data Provide New Revenue Opportunities for Passenger-Centric Airlines

Cyril Jean, CEO of PXCom (left); Duncan Jackson, president of FlightPath3D (right). Image: Maxim Sergienko

APEX Insight: In-flight connectivity isn’t just about enabling passengers to check their e-mails, post photos to Instagram and browse the web. At today’s Passenger Experience Conference in Hamburg, Cyril Jean, CEO of PXCom, and Duncan Jackson, president of FlightPath3D, discuss how IFC can generate new revenue streams and create opportunities for personalization, too.

The same person who learned how to search on Google and shop on Amazon is sitting in the aircraft cabin; this is a gift for airlines, insists Duncan Jackson, president of FlightPath3D. Expectations for the in-flight connected experience may be high, but airlines are perfectly placed – and timed – to turn this challenge into a revenue-generating opportunity.