Big Data, Taking Airlines Places

Big data has tremendous potential to enhance the passenger experience and is one of the most important trends driving the evolution of air travel today. There are literally billions of experiences being consumed each year driving demand for air travel. Instagram, for example, has 100 million new photos every single day.

If leveraged properly it has the power to: 1) create a personalized inflight service by harnessing billions of social experiences, 2) predict demand for specific flights by learning passenger desires, and 3) generate ticket sales and ancillary revenue.